Creators drive best-in-class connections with followers and influence in a way we can all learn from. The most successful brands have always acted like creators. In this presentation, I lay out the framework for how a brand can adjust to be more creator-like, and provide examples of brands that have been doing it for some time. 

For a major technology client, I was tasked with leading a discussion and brainstorm to reimagine how our client connects with and retains customers. At the time, we were anticipating the growth of platforms like Reddit for advertising efforts, an increase in brand-led journalism, and the growing interest in the exploration of alternative comms platforms. The result was this presentation that would move us toward operating differently as a brand.

Global implementation of Salesforce CRM, Eloqua, and Blukai DMP for disparate teams to drive efficiencies and collaboration
 

Coordinated technology capabilities, created delivery roadmaps, analytics dashboards, and adoption plans for seven global regions leading to the investment and implementation of the technologies.

As a digital lead at Accenture Song (previously Accenture Interactive), I opened up The Middle East region by leading new business development and implementation of technology programs with major middle east clients. The programs spanned digital implementation of technologies like Microsoft 365, Brandwatch, and Brightspot and strategy development for marketing efforts like crisis management and expanding a client's social media presence. 

SADARA

A $20 Billion joint venture between Saudi Aramco and Dow Chemical, Accenture was asked to lead the Strategy & Implementation of brand, social, PR, and digital marketing efforts.  

Results

Delivery of an initial 6-week exploratory program to narrow down vendor selection and scope. Concepted the tagline, "Creating Value Through Chemistry." Sold additional 12-month implementation and marketing support program to stand up day-to-day social marketing efforts. 

Creative Assets: website imagery and PlasChem Park photography. Concept lead for corporate video production with sister agency Omobono in the UK. 

STC

Social media & PR audit and long-term strategy for social marketing and relevant technology adoption. L Relevant tech: Brandwatch, Yammer, Meltwater, Microsoft 365, Brightspot CMS

Government Entity

Workforce upskilling and technology adoption

GTM strategy for our machine learning platform, Nerve Center. Delivered $400k in new client business to enterprise clients in the first few months as the head of GTM leading to our exit:

Tech acquired by Blazent, Team acquired by Veritone

Sony Entertainment | Marketing and PR Monitoring

Apple | Engineering Division: Crisis Management
P&G | Marketing Group: Competitive and Innovation Insights
Microsoft | Search: Twitter and Instagram Integration

Marketing Analytics lead for implementation and reporting on daily traffic and innovative marketing experiences: Bing & Ellen, and Twitter integration. Media mix modeling and the coordination of international launches (Japan, Spain, UK, Canada)

Relevant Tech: Radian 6, Omniture OnPremise (implementation) and Site Catalyst, Webtrends, Crimson Hexagon

As planning director at JWT, I led ideation and planning for several creative campaigns that spanned video, social, and OOH.

As digital marketing lead for Sadara, I led the creation of social, video, website, and sales assets. Guiding sister agencies in a unified effort to stand up the marketing organization.